Department of Shapes & colours

Independent, freelance graphic design by Deborah White. Providing professional, effective design and branding expertise for a wide variety of clients in the UK and around the world. Whether you require designs for print,  designs for new media, a new logo or visual brand identity or simply someone to work on updates to your existing materials we can help. 

I'm a highly trained, fully qualified graphic designer, with over 14 years professional experience in publishing, design agencies and in-house design. I have a diverse client base including music agencies, bio-tech firms, start-ups, charities and top universities.

Subject to availability I can help out other design teams when they are short staffed and require a freelance extra pair of hands. If you require temporary freelance design, either remote, or on site (within commutable distance of PE19) please get in touch to discuss your requirements.

what I offer

Graphic design | Artworking | Typography | Layout | Brochures | Programmes | Leaflets | Flyers | Mailers | Posters | Annual Reports | Visual branding | Logos | Diagrams | Infographics | Large format and vehicle graphics | Exhibition/Display Graphics | Templates | Presentations | Typesetting | Website design | Advertising | Newsletters | E-Newsletters | Animated web adverts | Diagrams | Book design | Form design | Prospectus design | Stationery | Invitations | Certificates | Promotional materials | and many more!

how I work

I think of myself as a helpful, friendly and responsive member of your team; equally happy to do the little tasks as the big projects. I understand that your visual brand needs to effectively communicate your core values on every piece of material; I will efficiently produce new on-brand designs based on a good understanding of your products, services and audiences.

If you aren’t sure what you need don’t worry, I love working on new concepts for projects, I can recommend the approach to design and production based on audience/subject matter/desired outcomes. Though, if your marketing team has very specific ideas about layout and formats I am happy to oblige and work from brief. If you don’t yet have a brand, or your brand is in need of an update I can work with you on branding projects, from full scale rebrands to logo tweaks.

Please contact me to discuss your project brief, budget and schedule. For most projects I simply charge for time worked (I can estimate time at outset), or we can agree an overall project fee or page rate. I do a limited number of discounted projects for good causes, local groups and charities each year.

The dept.

Deborah White

Deborah, one of the founding partners, is the Departments lead creative. She is a Cambridge School of Art alumni, graduating in 2002 with First Class (hons) degree in Graphic Design. She has a strong grounding in design history and theory, and brings that knowledge and experience to all her work. She was a founding member of Cambridge Agenda magazine, designing the magazine from the ground up. She’s worked for local design agencies before joining Cambridge Assessment English’s in house design team in 2004 – where she worked on several rebrands of the organisation. The role gave her insight into how in-house marketing and design teams operate in large multi-national companies – knowledge which helps her work most effectively with in-house companies as a freelancer. In 2012 Deb left Cambridge Assessment English to concentrate on running the Department. She is passionate about providing high quality print design to all her customers, and is adept at working to seemingly impossible timescales.

Gary White

Gary was one of the Departments founding partners, though he is now heading the visual brand for Cambridge University Press, and is no longer actively working for the Dept. He is a Cambridge School of Art alumni, who graduated in 2002 with a First Class (Hons) degree in Graphic Design. He began his design career at EMAP Automotive working on Motorcycle News. His work has won awards and has been featured in Creative Review. He now works at Cambridge University Press, where he is Head of Design and Brand.  He is passionate about typography, working on new typefaces in his spare time.